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Fix8Group’s The Hub used as studio for Ruroc ad shoot

Fix8Group’s virtual events, broadcast and connectivity centre The Hub was recently transformed into an advertising shoot film studio for extreme sports outfitter Ruroc.

Music video production company Swords and Eagles and music video director KC Locke, worked closed with Fix8Group to develop The Hub to reflect the narrative of the promo film.

Within The Hub, the Studio space’s 12 m x 4 m, 2.6 mm pixel pitch LED screen was used as the main visuals backdrop for the shoot, offering more than 4K resolution. Scenes were changed instantly to promote Ruroc’s range of motorsport and snow sports headgear.

Special effects including pyrotechnics and innovative lighting techniques were used as well. As part of the shoot, ‘intruders’ dressed in black combat fatigues and equipped with laser-guided imitation firearms, added to the excitement of the filming.

(Photos: Fix8Group)

www.fix8group.com

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